Metaverse and Aviation
The airline industry is one of many industries poised to join the Metaverse bandwagon in order to stay relevant and in sync with the changing times. Recently, multi-national and large airline bigwigs, such as Qatar, Emirates, Boeing, and many more, have paved their way into the Metaverse with noticeable moves. So let’s find out how Metaverse can unlock new doors for the aviation industry.
Metaverse and Aviation
July 29, 2022 5 MIN READ
From buying plots of land to attending virtual concerts, the Metaverse universe has transformed the shape of Augmented and Virtual reality. The airline industry is one of many industries poised to join the Metaverse bandwagon in order to stay relevant and in sync with the changing times. Recently, multi-national and large airline bigwigs, such as Qatar, Emirates, Boeing, and many more, have paved their way into the Metaverse with noticeable moves.
So let’s find out how Metaverse can unlock new doors for the aviation industry.
The Virtual Airport
Metaverse is changing the way businesses interact with their customers, and the airline industry is at the forefront of this change. The airline industry plans to use Metaverse to create a virtual airport where customers can check in, choose their seats and get their boarding passes. They can also explore the airport and learn about the different airlines, gates, and terminals. In addition, a virtual customer service centre can be created where customers can go to ask questions and get help with their travel plans.
Qatar and Metaverse
Qatar Airways is a frontrunner in integrating Metaverse. Recently Qatar Airways joined hands with Neutral Digital to launch ‘QVerse’. QVerse is a 3D platform that allows users to take a premium virtual tour of the Hamad International Airport (HIA). According to the Indian Express, Qatar has also introduced the world’s first Metahuman cabin crew named ‘Sama’, meaning the ‘sky’ in Arabic.
Further, the aviation giant is setting its goal for passengers to have a fully immersive experience when flying on Qatar Airways. Passengers will be able to order food from their seats, watch movies of 4K quality, play games, and even learn something new by interacting with other passengers in the cabin. So whether you’re travelling for business or pleasure, this new technology will help you enjoy your journey before landing at your destination!
Boeing and Metaverse
Boeing has a history of developing technologies that improve its flight efficiency, safety, and comfort. In December 2021, Boeing chiefs claimed they wanted to introduce their next aeroplane in the Metaverse. Greg Hyslop, a chief engineer at Boeing, provided a statement to The Reuters – “You will get speed, improved quality, better communication.” This is expected to take place in the next ten years.
Also, Boeing has set up a budget of $15 Billion for the futuristic projects in the digital space!
Emirates and Metaverse
Emirates is one of the largest airlines in the world, with a fleet of over 250 aircraft. As an industry leader, Emirates is committed to leveraging technology to deliver a personalised and seamless travel experience for its passengers. Emirates has been using Metaverse to improve their customer experience by providing real-time data on flight statuses, making it easier for customers to check-in online without waiting at an airport counter or kiosk.
Additionally, Emirates is determined to step into web3 and launch its own staggering NFTs (Non-Fungible Tokens). Further, the aviation giant is also planning to associate the payment modes by including paying via Bitcoin and other cryptocurrencies features.
Lufthansa’s Innovation hub
Lufthansa, one of the leading providers of technical aircraft services globally, set up an innovation hub to “add value beyond flying”.
Jan Stoevesand, the senior Director of Digital Solutions and Analytics, expressed – “About five years ago, our Executive Board started a digital initiative knowing that the future of the Lufthansa Technik depends on our digital capabilities, too. We identified three fields of action: Digitise the core of our business, digitally enhance our current portfolio and extend our product portfolio with standalone digital offerings.” Lufthansa Technik partnered with Google Cloud’s expertise and solutions for its technological development”.